There are lot of reason for selecting a hotel such as price,review and list goes on. According to a survey, location was one of the important factor for choosing a hotel, it would include proximity to all major attractions.For example,one of the reasons for coming to Travelodge Maingate Kissimmee, is location and its affordable price.This hotel is few miles from Disney and very economical.Most of our guest save lot of money on accommodation,which can be spent while visiting all major attraction in Orlando. Keeping location and the affordable price as a major priority while choosing a hotel does make a sense for all those travelers, who are on budget. There are many other guest for whom low price is not an important factor but location would matter a lot."Location also tends to be more important to older travelers (over 50 years old), with a high income (USD $100,001 – 150,000),who prefer staying in an upper midscale or upscale hotel".
Another major factor was the past experience when choosing the hotel. Most of the hotels have lot of repeat guests and one of the important factor is their past experience. If past experience is good then guest would be more comfortable as he/she knows the surrounding and employees of the hotel. In this scenario, it is more likely that guest would stay again as well as would refer someone to the hotel.So, getting repeat customers is a great example of retaining customers and increasing occupancy of the hotel. All most, all the hotels try to attract repeat customers by giving some promotional offers like discounts on their stay.
Rest of the Factors such as brand reputation,special promotion and loyalty programs more or less had same impact in selecting a hotel. It was very surprising see that positive online reviews was among last three in the list. In this age of internet, online reviews had lot of buzz but according to survey it did 't matter much to the guest.
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